Big announcement yesterday afternoon. JetBlue is now the official airline of the Boston Celtics. The five-year partnership will include joint marketing promotions and advertising — such as online advertising, e-mail marketing and Celtics.com video features, as well as contests, and giveaways for Celtics fans.
Terms of the deal were not disclosed, according to a JetBlue spokesman. It’s JetBlue’s fourth sponsorship of major league sports teams in Boston. The airline also is an official airline of the Red Sox.
New England Patriots quarterback Tom Brady thanked fans on Wednesday for supporting the team this season.
The letter comes after the Patriots lost the AFC Championship game against the Denver Broncos on Sunday 20-18. “Our team fought hard all year, right down to the finally play. I’m proud of the effort we all put in to prepare each game as if it were our last,” Brady said in the letter.
Interesting to note that some NFL cameras caught an interesting exchange between Peyton Manning and Patriots Coach Bellicheck after the AFC Championship Game on Sunday. When they hugged, Manning leaned in and told Belicheck, “Hey listen, this is might be my last rodeo. So, it sure has been a pleasure.”
Belicheck responded, “You’re a great competitor”…Neither one spoke about the words that were exchanged afterward.
Corey Perry scored his 20th goal and added an assist and the Ducks continued their recent surge with a 6-2 win over the Boston Bruins on Tuesday night for their third straight win heading into the All-Star break. The Bruins were coming off a 3-2 win at Philadelphia the night before, when Brett Connolly broke a 2-all tie with just 1:54 left to play. The Bruins entered the game having won five of six. … Boston C Patrice Bergeron’s five-game point streak came to an end. The Bruins are off until they host Toronto next Tuesday.
The Boston Celtics beat the Denver Nuggets last night 111-103, that’s 3 wins in four nights. The Celtics continue to push G Isaiah Thomas, who was averaging 25.4 points and 6.4 assists in the previous 10 games, for an All-Star spot.